Automotive,
Transportation & Logistic

Selected Clients

Automotive:

Astra International, Toyota Astra Motor (TAM), Toyota Sales Operation (Auto2000), Honda Research & Development (Honda R&D) , Daihatsu Sales Operation (DSO), Mitsubishi Motors Krama Yudha Sales Indonesia (MMKSI), Isuzu Astra Motors Indonesia (IAMI), Nissan Motor Indonesia (NMI), Mercedes-Benz Indonesia, BMW Indonesia, Lexus Indonesia, Mitra Pinasthika Mustika Rent (MPM Rent), Hino Motors Sales Indonesia, UD Trucks, MPM Motor, Astra Otoparts, Suryaraya Rubberindo Industries

Transportation:

Garuda Indonesia, Citilink Indonesia, Sriwijaya Air, Dirgantara Indonesia, Kereta Api Indonesia, Reska Multi Usaha, Pelayaran Nasional Indonesia (PELNI), Uber Indonesia Technology, Serasi Autoraya (TRAC, MOBIL88, IBID)

Logistics:

Citra Van Titipan Kilat (TIKI), Jalur Nugraha Express (JNE), Global Jet Express, Pos Indonesia, SITC

Typical Client Engagements

Consulting

  1. Long-term Strategy: A comprehensive strategic plan that sets the direction and course of an organization with comprehensive analysis and foresight on external environment, coupled with a capability and performance study.
  2. Branding Strategy: Defining segmentation, positioning, and value proposition strategy to derive elements of brand identity as well as recommend tactical-level branding (messaging, expression, and tonality) and lay out a marketing communication plan.
  3. Sales Force Management: Conduct a sales effectiveness drivers audit on the sales organization covering the ideal structure and size of sales organization, success profile, recruitment guideline, performance management, and learning and development program

Research

  1. Price Monitoring: Deploy mystery shopping research to investigate the price offering from outlet/salesperson to help brand control price as well as maintain competitiveness
  2. Customer Profiling & Segmentation: Help companies better understand their customers through profiling research covering demographic, behavioural, and psychographic profile while assessing which segments are being attracted to the brand
  3. Advertising Effectiveness: Measure and evaluate the impact of advertising and promotion to understand whether a campaign reaches targeted audience and influence their perception or behaviour.
  4. Brand Equity Measurement: Help brands gain understanding on their competitive position relative to its competitors using the 5A framework innovated by MarkPlus covering critical elements of brand strength, from awareness to advocacy.
  5. Customer Satisfaction Research: Provide tracking service for clients through Computer-Aided Telephone Interview (CATI) method to continuously measure satisfaction level towards products/services from existing customers.

Training

  1. Sales Academy: Develop effective mindset and skills that will prepare sales organization to address the challenging nature of sales jobs and achieve high performance.
  2. Service Excellence: Training program to help service staff understand the service process and mindset and embed them with skills to deliver excellent service, handling complaints, and converting service into sales.
  3. Marketing Strategy Workshop: Participants gain understanding of marketing concepts and guided by facilitators to develop their marketing strategy and activity roadmap.
  4. Management Development Program: Develop a comprehensive learning curriculum for management trainees, from soft skills to technical skills that enable them to perform optimally when placed in different functions and accelerate their readiness for management position.

Inquire about our Automotive, Transportation & Logistic

Copyright ® 2017 MarkPlus, Inc. All rights reserved.

Log in with your credentials

Forgot your details?