Chief Marketing Officer
Professional Development Program (CMO - PDP) II
Business-to-Business (B2B) STRATEGIC MARKETING
Based on Participant-Centered Learning Methodology
Jakarta, 26 – 28 July 2007
The CMO-PDP is a program specially designed for CMOs , high-potential future CMOs or business leaders, which will be conducted using Program on Case Method and Participant-Centered Learning (PCM-PCL) approach.
This 4 day event will be conducted by Hermawan Kartajaya himself who was fortunate to be the only Indonesian to attend the rigorous weeks of Harvard Business School PCM-PCL in Chicago last year.
After a very successful CMO-PDP conducted in January 2007, our second CMO-PDP is back by popular demand! As this is a "By invitation Only" program , the first CMO-PDP was attended by an exclusive group of high-profile business leaders from various industries.
This time round, CMO-PDP was designed for executives working in B2B companies (including but not limited to professional service firms and industrial product companies), executives in distribution environment (B2B2C, bridging the principal & retailers) and executives serving corporate customers.
How this program will benefit your company:
- Exposure to world-class real business cases, where participants will discover many different facets of an issue and be coached to analyze them critically.
- You will work and interact vigorously with a diverse group of high-level marketing and business leaders from various industries and backgrounds.
- Materials and ideas include 6 carefully chosen HBS cases, 3 local perspectives and applications, valuable lessons inspired by 2 of the world‘s top business thinkers, and an HBS simulation game.
Testimonial:
"It was a great and rare opportunity to be in the first CMO-PDP. Harvard Business School Case Study has helped me a lot in recharging my knowledge and skill. I believe it will make my difficult task leading XL through tough competition becomes easier. It became more special since the training was conducted by Hermawan Kartajaya personally."
Hasnul Suhaimi - CEO PT Excelcomindo Pratama (XL)
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