Chief Marketing Officer - Professional Development Program (CMO - PDP)
Strategic Marketing Management

This second batch of Strategic Marketing Management, a program for CMOs, high-potential future CMOs or business leaders, which will be conducted using Case Method and Participant-Centered Learning (CM-PCL) approach.

The first batch was successfully conducted in January 2007, attended by an exclusive group of high-profile business leaders from various industries. Here are some of the testimonies of the past participants:

How this program will benefit your company:

• We will use the case method and an active learning model that teaches participants how to assess, analyze, and act upon complex business issues.
• We deliberately assure a vibrant mix of participants that represent diverse functions and industries.
• Hermawan Kartajaya will personally utilize his ability to draw upon practical business wisdom and to engage participants in provocative, life-changing class activities that expand their abilities as managers and leaders.

The first batch was successfully conducted in January 2007, attended by an exclusive group of high-profile business leaders from various industries.

Here are some of the testimonies of the past participants:

"HBS Case Study has helped me a lot in recharging my knowledge and skill. I believe it will make my difficult task leading XL through tough competition becomes easier. "
Hasnul Suhaimi-CEO PT Excelcomindo Pratama

"A program that is experiential learning. A forum that induce insight exchange."
Soegianto Nagaria-Director PT Summarecon Agung, Tbk

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