More Than 1500 Participants Attended the MarkPlus Festival 08!

On July 10th 2008, MarkPlus,Inc organized The MarkPlus Festival 08, at Shangri-La Hotel, Surabaya.

The theme of the event was "Marketing in the Challenging Landscape, Are You Creative Enough?" Founder & CEO of MarkPlus, Inc, Mr Hermawan Kartajaya gave his presentation about marketing and economic phenomena during the first semester of 2008 especially after the government cut oil subsidies last June. The event was a continuation of MarkPlus Conference 08 ? Getting Out of the Price War! Is It Possible?? in Jakarta last year. It was recognized to be the biggest Marketing Festival in Indonesia and perhaps in Asean, more than 2000 people participated in that event.

Minister of Communications and Information, Prof Dr Ir Muhammad Nuh DEA, opened the event that was attended by more than 1500 participants. The enthusiasm of participants was very high. The committee even had to bring in extra chairs for the participants. The participants came to this event to learn about the latest business trends and business case that was presented by the speakers, so they could apply it in their own companies.

During the plenary session, Mr Hermawan Kartajaya explained about 8 marketing phenomena in the first semester of 2008, 8 reasons to forget the price war and 8 creative strategies to be applied in the second semester of 2008. After this session, break out session seminars were held in different 3 rooms. Some of the speakers in this break out session were Rachmat Harsono, Executive Vice President of Samator Group, Adji Watono, President Director of Dwi Sapta Advertising, Errol Jonathans, Operational Director of Suara Surabaya Media, Hengky Djojosantoso, Head Marketing of Axa Mandiri, etc. In the panel discussion session, the speakers were from business associations such as Kadin, Perbanas, Aprindo, REI, PPPI, and Gapero. Founder and CEO of Jawa Pos Group, Dahlan Iskan was also a speaker in this panel discussion session.

In this event, the Surabaya Brand Award was given to 21 strong brands from Surabaya . The judges for the Surabaya Brand Award were Arif Apandi, Vice Mayor of Surabaya, Nani Widjaya Director of Jawa Pos, Errol Jonathans from Suara Surabaya Media, Daniel M. Rosyid from IMA, Tanadi Santoso from MarkPlus Club, Alexander Mulya from Brand Credence, and Hermawan Kartajaya from MarkPlus, Inc.

Related articles:
Momen Kebangkitan Brand Surabaya (Jawapos.co.id)
Menkominfo : Marketer Perlu 3 Layer, Interface, Transetter Dan Transformer (depkominfo.go.id)

All presentation materials can be downloaded at:
http://www.markplusinc.com/mpf2008/

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