Johnny Andrean: From Cool Entrepreneur Comes Wow Products

In the September Edition of MarkPlus News , we are honoured to have with us Johnny Andrean , the cool entrepreneur who established Johnny Andrean Salon , Bread Talk , and J.CO donuts & coffee in Indonesia . Instead of merely providing commodity products, Johnny said that he wanted to create a lifestyle experiences, which he forsees will become the new trend in Indonesia .

On page four, BCA shared with us the secret to retain their customers. These include providing lots of gifts, convenience, and ATM infrastructure for Tahapan BCA. Moving on to the books section, we had three brand new books in our library that are worth reading, one of them was published by MarkPlus&Co called Integrating Sales and Marketing. Integrating Sales and Marketing book will give you tools to end the war between sales and marketing that often happen in companies.

Furthermore, we feature several stimulating articles, including special article “Leadership in Difficult Times: Leason learned from Y.W. Junardy”. Y.W. Junardy currently is the President of the Indonesia Marketing Association and Managing Director and Chief Organization Officer of Rajawali Coorporation. His experiences in handling difficult times when he was in IBM Indonesia as President Director, in PT Excelcomindo Pratama as President Director, and in PT Bentoel International Investama also as President Director prove to be valuable lessons for all of us to learn.

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