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Branded Service
The New Source of Differentiation
(a Whitepaper)

THE NEW WAVE MARKETING @ KOMPAS
(30 Aug - 11 Dec 2008)
by HERMAWAN KARTAJAYA
More Than 1500 Participants Attended the MarkPlus Festival 08!
     

Other Highlights and Features

Integrating Online and Offline Media Business: The Kompas Challenge
PT Toyota Astra Motor, winner of New Wave Marketing Award June 2008
MarkPlus, Inc. Gave New Wave Marketing Award to KKG
MarkPlus Malaysia Moved to the New Office
MarkPlusClub Established an Online Forum Discussion
Lovelock, the Services Marketing Guru in MarkPlus Campus.
Marketing in 2008: Getting Out of Price War A Whitepaper by MarkPlus, Inc.
Marketer Of The Year 2007 Chairul Tanjung
Book: Marketing 3.0: Values-Driven Marketing
Return on Marketing Investment: ROMI at the Executive Level
Think ASEAN Book Launch in Singapore
Marketing in 2007 Whitepaper
Sharia Marketing: The Sustainable Way of Doing Business
MarkPlus News November 2006: Vietnam: The Hidden Jewels
MarkPlus News October 2006: Johannis Josef Pattinasarany: On Becoming a Global Champion
Value Base Pricing
Value Proposition That Works
Driving Growth and Innovation through Strategic Segmentation
MarkPlus News September 2006: Johnny Andrean: From Cool Entrepreneur Comes Wow Products
Profitable Growth through Brand Rationalization
MarkPlus News August 2006: An Exclusive Interview with The Guru (Philip Kotler)
MarkPlus&Co Celebrates Kotler's Day
Cult Branding
IBLA 2006 - Indonesian Bank Loyalty Index 2006
Breaking barriers in branding
ASEAN is One: Business Threat or Marketing Opportunity?
Locking Loyalty (L2)
Singapore Globe Breakfast Talk: "Vietnam Market Update"
 
 
 

MARKPLUS NEWS

Sampoerna Foundation: Innovative Philantrophy
Today, philanthropic activities cannot be seen as a short term activity that give money to the community...
   
Motivated To Do Something Different
After noticing the good opportunities in the hotel business and also the competency that his family had in construction, H. Heru Ismawan's family