Think ASEAN! explores how companies should think of ASEAN as one borderless market that requires different marketing strategies to capture. It offers fresh perspectives to marketers all over the region on the upcoming trends of regionalization that can cause significant changes in future marketing activities. It argues that ASEAN marketers should not only be concerned about their local or global but also their regional marketing activities.

The book contains three parts. Part I describes the landscape of ASEAN and explains clearly why ASEAN marketing is needed. Parts II and III discuss companies that have been very successful in implementing ASEAN Marketing. Part II looks at short cases of companies to explore their core marketing strategies; these companies include Bengawan Solo (Singapore), Dji Sam Soe (Indonesia), Goldilocks (the Philippines), Royal Selangor (Malaysia), Black Canyon (Thailand) and Number One Tonic Drink (Vietnam). Part III contains more comprehensive cases of selected companies including AirAsia and Yamaha

The objective of this book is to offer a fresh perspective to entrepreneurs and business managers on understanding how successful business strategies are crafted and how such enterprises are managed in Asia. Steering away from the conventional approach of most textbooks on Asian business, the scope of the book covers a holistic perspective, which combines a scintillating host of marketing and strategy theories with Asian business philosophy. This ingenious concoction brings about a broad-based approach to viewing the myriad problems that assailed Asian-based firms from time to time. As a consequence, firms are in a better position to solve their problems.

For greater clarity of thoughts and practicality, the theories are operationalised through a number of models and frameworks. Interwoven into articulation of the concepts are the experiences of Asian firms and captains of industry. In addition, cases are included to provide illustrations of how the concepts may be usefully applied.

Overall, this book aims to contribute to our current knowledge of how to run a successful enterprise in Asia. Practitioners and industry executives will find this book useful.

Legendary marketing sage Philip Kotler and his colleagues Hermawan Kartajaya and Iwan Setiawan have identified this definitive break with earlier models as Marketing 3.0.

CONNECT! Surfing New Wave Marketing is the sequel to the first “New Wave Marketing” book that was launched last year at the MarkPlus Conference 2009. 

This book is the adaptation of the SME (Sustainable Marketing Enterprise) model by Hermawan Kartajaya. The writer of the book, Greg Soetomo ,SJ , a Catholic priest, applied this strategic concept to the Church to give the PAC ( Pilgrim Apostolic Church ) model. The book is meant to provide some fresh perspectives on how communities can practice effective evangelism and discipleship. The same writer previously adapted Father of Management, Peter F. Drucker's thoughts into the Management of the Church. HK on Church is suitable for church community leaders and anyone who wants to understand deeper the application of Marketing in the religious faith.

Lately, businesses that are based on syariah have increased significantly. If we only knew syariah banks, now we can find syariah financial markets, syariah hotels, and even syariah retail.

Written by two different gurus, Hermawan Kartajaya as a marketing guru and Syakir Sula as a practicioner in syariah business. This book will answer the questions on how to grab the syariah market that has high potential due to the 200 million moslem population in Indonesia in creative ways. Collaboration of these two people has found the key in spiritual values which is believed to be setting the trend in the future.

Earth is becoming Venus!
 
When John Gray wrote his chef-d’oeuvre, Men are from Mars and Women are from Venus, he told of men traveling from Mars to Venus to meet women. Later, they went on to Earth together. Our Earth is a planet where men and women are currently in conflict.

Now, in this more advanced world that has largely embraced information and communications technology (ICT), men and women have metaphorically traveled back to Venus. They live in a more emotional, interactive environment—where men are learning to follow women’s rules; where emotional intelligence is winning out over intelligence quotient; where “feel” is more important than “think”; and where most competitive advantages come from the “feel” benefit.

We now know that the business landscape has changed, as have customers. Because the World has now become Venus, all the approaches, business models, strategies, and tactics that were previously so effective worldwide have now become obsolete, being inadequate, and possibly even irrelevant. A new set of approaches and strategies is needed that are better able to embrace the changes in the business environment and the dynamics of Venus customers.

This book sets out a number of my thoughts on this that are encompassed in “The 18 Guiding Principles of Marketing in Venus,” a model that will lead your business and its brands to success in our Venus world. The principles contained in this model are the essence of the latest marketing concepts that have emerged over the last two to three years as a flow on effect from the progress in ICT, and particularly that in the Internet.

The extended version of MarkPlus's Best- Selling Book, Marketing in Venus. It provides more practical tips, relevant examples, and applicable tactics. The way it is written is more fun and easy to read too!

The biggest public Bank in Indonesia came out with an insightful and provocative book. In this book, they tell us the secret of creating mass customer base and increasing their loyalty by providing lot of prizes, a convenience way to transact, and service excellent.

Over 60 years BNI had the privilege to be the central bank of Indonesia . Because it was so powerful, BNI never worried about its competitors. The reasons are very obvious, because from capabilities and experiences BNI are very distinctive from other banks. BNI has also gained high believe from people.

But BNI faced difficult times not long after which surprised the banking community. Because of that, BNI management has been totally revolutionalized by changing Saefuddien Hassan to Sigit Pramono as the new Chief Director.

Under Sigit’s leadership, BNI made its transformation steps into three phases. The first phase was transforming BNI services. The second phase was transforming BNI’s performance. And the last phase was to make BNI a trusted Indonesian Bank.

Not many businessmen realize that customer service has a great potential to be a money maker for the company. Many companies consider their customer service as cost centers whose job is no more than being an information center and to handle costumer complaints.

If we empower our customer service correctly, they have a great potential to be a profit driver. Customer service is the place where “moment of truth” takes place and customer loyalty is built.

At least this theory has been proven by Dell Computer, TNT Indonesia, and Toyota Astra Motor which have already succeeded in empowering their customer service as competent salesman through improvement in aspects such as mindset, mental, and system.

This book offers you tips and tricks how to empower your customer services so they can create sales.

The real battle for marketers is on the field. Whoever wins on the field will have a higher chance for success. It is useless if you have sophisticated strategies but the execution in field is dreadful. That is why field marketing is very important.

Moreover, after the reformation in Indonesia, the business landscape has totally changed where local spirit increases because of autonomy. In the past marketing strategies were made to be uniformed for all regions, now it has to be made dissimilar, adapting to local culture and values.

That is why, ideas coming from the bottom is very important in this situation. This is the role of the field marketer. Today, field marketers are required to understand strategies and capable of executing it.

In this book, Hermawan Kartajaya gives six simple strategies for field marketers - starting with Segmentation, Targeting, Marketing Mix/Marketing Battle Plan, Selling, Service, and Process. This book also contains Indonesian company cases which have already succeeded in implementing field marketing concepts:Yamaha Motor Kencana Indonesia , Pelumas Pertamina Enduro, and Garuda Food.

Marketing is not only about products and services. We also need to market ourselves. Why? There are two reasons. First, because we actually have a product that is very simple yet very powerful; IDEA.

Second, because today's competition is very tough; whether you are a professional or a business man, you are actually competing with other talented people in your respective fields. These competitors are eager to take over you if you fail to perform optimally.

This book will give you a step by step approach on how to build your own brand by creating a positioning for yourself and your own differentiation.

Doctors need marketing? Maybe we did not think about it 10 years ago. But now we see that the landscape of this healthcare business has changed. Many patients are willing to pay more to get treatment in Malaysia and Singapore hospital. Why? After we observed the patients, we found out that it is not because the doctor was not good, but it is because of the services they get.

How many times have you heard of the story of a patient who waited so long before the doctor treats them? Or when the patient is in the consulting room, they do not have time to ask or give their opinion while the doctor provides unclear information?

This book was made to give simple marketing tips to a doctor on how to give better services so their patients will become loyal patients.

Based on MarkPlus’ experiences as a newly established consulting firm, this book will give you many proven marketing models that have helped clients become market leader in their respective industries.

Provides guidelines on how to cope with the most pertinent force: Globalization