On February 22, 2010, MarkPlus held another New Wave Marketing Power Lunch that took place at the MarkPlus institute of Marketing (MIM) Jakarta. Initiated by The Marketeers, the largest marketing community in Indonesia, the event was attended by more than 70 invited guests and carried the theme, “Indonesia Youth 02-22-20”. In front of MarkPlus’ office stood a giant Hyundai football that welcomed the guests’ arrivals.

This event was even more memorable than the previous “Declaration of 01-11-10”, because 22 young adults with various achievements were invited to write their dreams on a piece of paper and place it in the Time Cube that will be kept locked for ten years. On February 22, 2020, the Time Cube will be opened and those written dreams will be read out.

The event that was opened by Founder and President of MarkPlus, Inc, Hermawan Kartajaya, was attended by many young figures as well as Deputy Minister of Youth and Sports, Budi Setiawan. Also seen at the event were the well-known entrepreneur Ciputra, presenter Panji Pragiwaksono, Djonnie Rahmat COO MRA Group and the big boss of Harley Davidsion Indonesia as well as Victor Hartono from PB Djarum.

Those who have placed their dreams from the male group includes Doni Tata (motorcycle racer), Hendy Setiono (CEO of Kebab Turki), Sandhy Sandoro (Winner of New Wave 2009 contest in Latvia), Dono Firman (Pura-pura Records), and Firman Utina (football athlete). The female group includes Theresia Ebenna Ezeria Pardede (politician and artist), Angelina Veni Johanna (Silver medalist at the International Olympiad in Informatics (IOI) in 2009 in Plovdiv, Bulgaria), Imelda Fransiska (Miss Indonesia 2005).

 

In his welcoming speech, Hermawan Kartajaya mentioned that UU no. 40 of the year 2009 (Law regarding youth) defined Indonesian youth as those with ages that ranges from 16 to 30. In this New Wave world, the youth that has cornered the seniors are expected to be the moral power, social control and change agents.

Budi Setiawan stated that ever since the ere of independence, there have been many figures who were involved in building this country. At the Youth Congress II in 1928, many young adults who were of age 20 and below attended the event. W. R. Soepratman, author of Indonesia Raya, was not even 20 years old when he attended the congress.

For this reason, Budi motivated all young Indonesian adults to hold the DORAEMON character (Dream, Opportunity, Reform, Action, Energy, Mapping, Organizing and Networking). This means that Indonesian young adults should have a dream, able to reach opportunities, able to create changes, read for action, be energetic, able to map problems, able to organize and able to create networks.