MarkPlus Institute has developed several path-breaking brand management theories based on customers’ needs-wants, perception-association, and anxiety-desires. The brand management programs provide action-learning based approaches designed for participants to learn and practice theories they have learned at classroom. The goal is to equip participants with necessary skills for planning and implementation. It is specifically designed for executives on the path to a managerial position, keen on acquiring strategic learning and thinking knowledge using concepts and models to resolve complicated cases.
Hermawan Kartajaya leads the entire program himself, together with distinguished facilitators from MarkPlus, Inc. Attuned to their respective professional roles and job responsibilities, participants may join all sessions or select based on requirements. The classes offer participants with a unique combination of practical lessons, insightful presentations, delivered by renowned guest speakers, providing interesting local and international study cases sourced from world’s leading business schools, through group and class discussions, and including latest articles and research material from relevant fields. Moreover, participants get to enjoy interaction with world-class speakers and fellow participants coming from various industries. The program offers fully participant-centered learning and conducted in both English and Bahasa Indonesia. It is offered in Jakarta six times a year on various relevant topics.