Research,
Infrastructure & Utilities

Selected Clients

Resources

Pertamina, Perhutani, Antam, Charoen Pokphand, Kalimantan Prima Persada, Newmont Nusa Tenggara, Pamapersada Nusantara, Latinusa, Perkebunan Nusantara (Holding), PGN, Petrokimia Gresik, Pupuk Indonesia, Pupuk Kaltim, Pupuk Kujang, Pupuk Sriwijaya, Semen Indonesia, Semen Padang, Semen Tonasa, Semen Baturaja, Bukit Asam.

Infrastructure:

Angkasa Pura I, Angkasa Pura Ii, Airnav Indonesia, BIJB (Bandarudara Internasional Jawa Barat), Jasa Marga, Nindya Karya, Pelindo I, Pelindo III, Pelindo IV, Wijaya Karya, Waskita Karya, Waskita Beton Precast, Pembangunan Perumahan (PP), Total Bangun Persada, Sarana Multi Infrastruktur.

Utilities:

PLN, Peruri, Dupont Indonesia, PAM Lyonnaise Jaya, Pindad, Propan Raya, Sucofindo, Surveyor Indonesia, Avian, Djabesmen, Nusaboard, Indo KORDSA, PDAM, Asterindo, PJB Services.

Typical Client Engagements

Consulting

  1. Marketing Strategy: Formulate a prioritization mapping and market-oriented strategy to boost productivity and performance of company development while also developing a strong marketing communication plan by understanding customers’ path to purchase.
  2. Go-to-market Strategy: Help clients in product development, market assessment, strategy development and identifying right distributors or agency partners to ensure successful launch.
  3. Branding/Rebranding & Rejuvenation Strategy: Rejuvenate existing branding strategy in response to ever-changing market expectations and desires to boost competitiveness of product or service branding to improve market competitiveness.
  4. Sales Force Development Project & Competition: Evaluate the implementation of existing sales force strategy and formulate improved strategy while composing tactical program for sales force to implement.
  5. Service Blueprint Strategy Development & Training: Create comprehensive blueprint strategy and prepare clients’ employees in delivering service excellence via rigorous training programs.
  6. Content Enhancement Project: Composing articles to enrich clients’ offline or online owned media.

Research

  1. Marketing Communication Effectiveness Research: Assess current marketing communication activities to better understand their impacts on brand image and avoid budget overloads.
  2. Customer/Supplier Satisfaction Index Research: Evaluate customer or supplier satisfaction to identify key priority improvement needed to enhance loyalty and advocacy.
  3. Customer Behaviour Study: Identify the behaviour of target segment to get insights on improving sales and marketing strategy and tactics.

Training

  1. Marketing Mindset Seminar: Provide simple understanding on why turning a product-oriented company/institution into a market-oriented one is a must.
  2. Creative Marketing Activities Workshop: Develop client’s creative effort to deliver out-of-the box yet effective marketing and promotional campaign.
  3. Sales Management Training: Develop knowledge, skill, and mindset to nurture a successful sales team to help improve sales productivity from operational to managerial level and from B2C to B2B approach.
  4. Service Excellence Training Program: Discover the most effective tactical methods on providing the best customer care including service mindset, grooming, and handling complaints.
  5. Customer/Competitor Intelligence Training: Enhance clients’ competency on how to do effective competitor intelligence activities tailored to the industry they are playing in and how to analyze the CRM/database to gain insights and utilize it to design effective strategy and tactics.
  6. Communication & Presentation Skill Training: Develop clients’ skill in composing effective presentation material to support offerings and how to communicate it effectively to avoid objection.

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