Company A is a reputable healthcare company in Indonesia. The company provides an integrative healthcare solution for all ages and genders, through their end-to-end product portfolios. Facing the emergence of food and beverages domestic consumption opportunity, Company A sees the opportunity to grow their nutritional supplement drink brands in fulfilling todays demand.
The rapid growth of food and beverages industries came with a big challenge itself. Tense competition forces players to create a distinct proposition to stand out and attract more customers. And as a player in healthcare products, Company A should have a product and market expansion plan that could represent its core competencies and, at the same time, be as competitive as existing brands. Therefore, Company A needs to have a comprehensive solution on their go-to-market strategy.
MarkPlus can assist Company A in developing a go-to-market strategy for its new beverage product. The strategy development start from product concept test, market analysis, until a comprehensive customer, product, and brand management is developed.
Before developing strategy, MarkPlus will conduct a product concept test. This concept test is important not only to evaluate product acceptance, but also to answer who will be the main target market, what product proposition will be featured, how much we will sell the product, where to sell it, and how to promote it. At the same time, we will also conduct desk research to gather and analyze other market data to enrich our perspective of the market.
A customer, product, and brand management will be developed based on the research to get optimum awareness and acceptance. Markplus also have the capabilities to help Company A in the product launching programs. Through an experiential product launching, a deeper engagement between customer and the new brand is built.
PROJECT CASE-III: COMMUNICATION ACTIVITY PLAN
Company C is a consumer goods company focusing in home and personal care. Having a wide range of good quality products, Company C has become one of the big players in the industry. Company C is most popular as an innovative company with its continuous product and process innovations.
However, Company C is now facing a bigger challenge from its main competitor. The market leader in the industry had started a price war, which could not be followed by Company C without damaging its current image. The fact that Company C’s product awareness and perceptions are very positive, leads Company C to focus on improving buying preference. So, Company C is planning to innovate the way they communicate their products to customers so that they can uphold their products as more valuable compared other competitors’.
MarkPlus assist Company C in developing a new set of communication activity plan with the intention to improve product preference. The communication plan is developed based on the existing marketing strategy of Company C.
Markplus not only plan creative communication programs but also design the main message for all communication program and media. Communication message is a vital element for Company C to be able to gain optimum result from their communication programs. And supported by our media fleet Marketeers, MarkPlus can help Company C for their advertisement.
MarkPlus has also the capability to assess and evaluate the communication activities that has been conducted. This assessment can be useful for Company C in planning their future communication programs