Research

UI/UX Research.

In the digital era, user interface (UI) and user experience (UX) are key factors in ensuring the continuity of a brand’s relationship with its customers. Beyond enhancing customer satisfaction, effective UI/UX design can increase sales conversions and customer advocacy.

  • What we do:

    • Analyzing Usage Pattern: We conduct an in-depth analysis of usage patterns and customer preferences to uncover the reasoning behind their actions. This process is enriched by cross-industry best practices, providing valuable insights to inform UI/UX design.
    • Inspecting UI/UX: During UI/UX testing, we observe every detail of customer interactions with the system or service, identify user pain points, and highlight any misinterpretations experienced during testing.
    • Uncovering Improvement Points: Improvement recommendations are based on detailed analysis of the testing outcomes, combined with benchmarks and expert judgment. The research findings are further refined with practical suggestions and visualized design enhancements.

  • Our Work:

    • We collaborated with one of Indonesia’s largest banks to design their new mobile banking user interface. Through this partnership, we identified blind spots that became key areas for improvement before the launch.
    • We evaluated the interface and user journey of a pawn service company’s app to optimize the user experience and develop the right approach to boost app downloads through informative communication.

More Research Services.

We not only display detailed data with high accuracy, but also look at it from a helicopter view to find blind spots and interesting insights behind existing data sets. With a variety of research methodologies to choose from, we are also committed to providing the best alternative research methods to suit client needs

Measuring the performance of advertisements that have been launched by considering performance targets and return expectations, digitally and conventionally

With the blind taste test method, we provide objective product evaluation, ensuring quality and suitability to consumer preferences.

Evaluate brand strength through mapping brand position in consumers' minds, brand funnel, to brand health from the customer's perspective

With car clinic, we provide immersive product testing, enabling accurate simulation of the consumer consideration process.

Increase understanding of consumer behavior and preferences across segments, starting from the first touchpoint to the end of the customer journey

Assessing service performance from the customer's perspective through mystery shopping, index measurement, and loyalty level testing.

Determining business feasibility by measuring changes in customers, level of competition, market size and market growth.

Finding the right combination of product value and selling price by monitoring prices, measuring sensitivity, and testing product concepts

Monitoring the performance of the distribution system to the sales force, using observation methods and interviews with related parties to get a 360 degree view

Monitoring public perceptions and satisfaction with various public facilities and services, to increase public trust from time to time

Evaluate the company's reputation from an external & internal perspective to determine interest in joining from the job market to the loyalty of existing employees

To create a great customer experience, we conduct UI/UX testing and provide recommendations based on data and best practices.

 

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