Gianyar, 19 May 2017 – Travel and tourism direct contribution to Indonesia’s GDP is one of the highest as compared with various industry sectors. The industry has shown rapid growth over the years as the government remains committed to its further development. Currently, the island of Bali remains the main destination in the archipelago attracting foreign as well as local tourists.

According to the Minister of Tourism of Republic of Indonesia Arief Yahya, as many as 40% of foreign tourists enter Indonesia via Bali, roughly 30% through Jakarta 30%, 20% through Riau Islands and up to 10% from other areas. “In addition, Bali is also special because of the myriad reputations attached to it world over. Bali is also an example of the most complete 3A destination: Attractions, Access, and Amenities, “said Minister Arief Yahya.

In the tourism sector, the attractions at a destination can be sorted by three elements, namely nature, culture, and man-made (artificial). “Cultural tourism still accounts for up to 52% share of tourism activity in the world. In Indonesia, the role of cultural tourism is significantly higher in bringing foreign tourists, as much as 60%. I am confident that considering this figure, Indonesia can compete strongly in the field of cultural tourism, “said Arief optimistically.

Within Indonesia, Bali is regarded as a haven for cultural tourism in Indonesia. Despite the economic progress and various modernization activities, Bali and its surrounding areas still maintain its noble traditions and heritage. Ubud, in Bali, is one such area which is developing while strengthening local traditions and culture.

With this is mind, in order to provide a platform for collaboration and interaction among local and global stakeholders, MarkPlus, Inc. and the Puri Agung family, together with the Ubud community, have held The 4th Ubud Royal Weekend this year. The annual event is titled “Entrepreneurship, Culture, and Tourism”. Various sessions in line with the theme will be presented comprehensively during a course of of three days, 19-21 May 2017, in the area of ​​Museum Puri Lukisan, Ubud, in Gianyar, Bali.

Hermawan Kartajaya, President of International Council for Small Business (ICSB) Indonesia and Tri-Founder of Philip Kotler Center for ASEAN Marketing (PKCAM) welcomed the event with high enthusiasm. “We are grateful to the family of Puri Agung Ubud, Tjokorda Gde Putra Sukawati as the founder of Puri Agung Ubud, and Tjokorda Gde Oka Sukawati who actively participate in tourism development in Indonesia also as the chairman of PHRI (Perhimpunan Hotel dan Restaurant Indonesia), Bali branch. And, Tjokorda Gde Raka Sukawati as the founder of Museum Marketing 3.0 which has a spirit of marketing based on tradition and human spirit. This spirit is derived from their father, late Tjokorda Gde Agung Sukawati – all of whom have entrusted MarkPlus to collaborate for this URW event. “, said Hermawan.

Hermawan continued that this is the fourth year URW is being organized and we continue to advance our contribution to Ubud. This year’s theme will talk about entrepreneurship, and how it relates to culture and tourism.

On this occasion, The 4th Ubud Royal Weekend has collaborated with Ubud HomeStay Association to raise awareness on the role of cultural tourism in Ubud village. The trend of homestays sprouting in Ubud itself is relevant to the theme as a homestay setup aligns entrepreneurship with culture and tourism.

A number of homestays in Ubud area provide quality service which is comparable to big hotels. In addition, tourists can experience the actual homely experience of living in Ubud and learn about the community culture firsthand. Not surprisingly, Ubud is an area with the best homestays in Indonesia.

In this event, the Indonesian Tourism Village Development Program will also be discussed, which is supported by three ministries: the Ministry of Tourism, Ministry of Villages, Disadvantaged Regions Development, and Transmigration (DPDTT), and Ministry of Cooperatives and Small and Medium Enterprises (KUKM). Ubud is considered to be an appropriate pilot area for the development of tourist villages in Indonesia. Not only as a tourist destination, Ubud has been able to advance SME entrepreneurs in the area and also upgrade development in the villages in an effort to attract tourists.

“Tourism Village can have a double function. Can boost ‘amenities’ with homestays, accommodation in the homes of residents who are aware of the tour. It can also be an attraction, because it is in the atmosphere of homey village life, rich with cultural touch, and family nuances that cannot be found in other countries, “said Arief.

DPDTT Minister Eko Putro Sandjojo said that so far there have been a lot of funds mobilized for village development. And to develop the village area as a tourist attraction is one step forward to be able to quickly build and promote rural areas in Indonesia.

Not to forget, Minister of Cooperatives and SMEs AAGN Puspayoga also supports the success of tourist villages in Indonesia. The program is complementary to micro, small and medium enterprises (UMKM) in the area. According to him, SMEs will be able to flourish more when combined with tourist villages. “We already have a ‘one village, one product’ program. The formation of tourist villages will help the marketing process of its SME products, “said Puspayoga.

In addition, Puspayoga said that the KUKM Ministry also encourages cooperatives in the village to be active and creative in the formation and development of village-owned enterprises (BUMDES). In addition, these villages are expected to also develop homestay programs and village tours. “Through BUMDES, the potential of tourist villages and homestays can be better exploited because this sector is quite promising”, Puspayoga said.


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