marketeer of the year

Marketeer of the Year 2015 Award being presented to BCA President Director Jahja Setiaatmadja

The 10th Annual MarkPlus Conference was successfully concluded last week, witnessing attendance from over 5,000 participants, over 500 businesses and some 50 odd speakers. The biggest marketing event in Southeast Asia, MPC 2016 turned out to be a great success, fostering insightful discussions on the theme “New Market + New Marketing in Challenging Times – What is Your Growth Action?”

One of the highlights at the event was the Marketeer of the Year awarding. The prestigious recognition is bestowed to marketers in Indonesia who have been successful in showing remarkable marketing spirit and responsible for a significant impact on the marketing successes of its brand or company. For the year 2015, Marketeer of the Year Award was presented to the President Director of PT Bank Central Asia Tbk (BCA) Jahja Setiaatmadja, by previous year’s winner, Transportation Minister Ignatius Johan.

A leading commercial bank in Indonesia, BCA, under Jahja ’s leadership, has been largely successful in countering the headwinds caused by slowing macro-economic growth and declining consumer confidence. Even with majority of its customer base from private sector which is also more vulnerable to economic slowdown, BCA bank reported high non-interest income, such as from deposit and transaction fees, annual fees, service charges, etc. BCA’s non-interest income has consistently been one of the highest among Indonesian banks.

Further, the MarkPlus Conference organised a host of Best Practise Panel Sessions and Power Lunch Sessions, on a variety of topics including new customer management in transportation and logistics, new brand management in public services, and new sales management in financial services.

In addition, at the MPC, MarkPlus signed an agreement with Nikkei Business Publications, Inc. the Japanese publisher of more than 35 magazines. The Cooperation was signed by Hermawan Kartajaya as the Founder and CEO MarkPlus, Inc. and Masahiro Toda, President Nikkei BPC. As part of the agreement, MarkPlus will be the official country partner for Nikkei BP’s Brand Asia project, which is the largest brand assessment research in Asia, including 11 countries and more than 10 thousand people for more than 1,300 brands.

The MPC also witnessed a special session on the future of marketing by Prof. Robert C. Wolcott, Co-Founder & Executive Director of the Kellogg Innovation Network. Prof. Wolcott talked about how companies should implement forward thinking, in terms of a portfolio of options for the future. This is evident from the emerging technologies such as IoT, crowdfunding, Big Data, 3D printing and virtual reality, which entails essentially moving production and provision of products and services closer to the moment of demand. Companies should therefore not only focus on sustainable competitive advantage, but also look towards transient advantages, which is emerging as the new normal.

The Conference was followed by a cultural event called WOW Night, consisting of various performances.


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