Recognizing the top 300 WOW Brands in Indonesia as well as felicitating the top 30 brand managers
The first WOW Brand Festive Day, organised yesterday (3 March 2016) was a phenomenal success, attracting over 500 visitors at the Raffles Ballroom, Jakarta. The event, with the theme ‘Brand-X is Human: Are You In’, witnessed the commemoration of WOW Brand 300 – a league of 300 brands across industries in Indonesia with the highest Brand Advocacy Ratio (BAR) – a measure of how well a brand is advocated or recommended by those who are aware of the brand.
Top 300 WOW Brands Indonesia
Several illustrious brands joined the WOW 300 League from various industries, divided by product categories. The winners were adjudged based on surveys done by MarkPlus Insight. Some of the winners include Ace Hardware, which topped the overall list of 300 brands with the highest BAR, followed by Electronic City, J.Co Donuts & Coffee, Pertamina Lubricants, and Matahari – the top 5.
Among the brands from financial services industry, BTN topped the list in mortgage category, followed by BPJS Kesehatan from the insurance category. Indovision and Telkomsel were the most advocated brands in the CHM (communication, hi-tech and media). The following table enlists some of the top WOW brands in their respective product categories.
Some of the Top WOW Brands Indonesia
Apart from felicitating 300 top WOW brands, the festive day also recognized the top 30 Brand Champions – the humans behind the brands, who have been working tirelessly to make these brands as the most advocated in their categories. Some of the brand managers present at the event included Evi Lionawan from ACE Hardware, Eko Ricky Susanto from Pertamina Lubricants, Rani Wijaya from Alfamart, Sindu Samiaji from Enervon C and Eri Palgunadi from JNE.
The Top 30 Brand Managers Indonesia
Exponential branding – Being the brand for good
In addition, Laina Greene, founder of GETIT Inc, an international business planning and strategic marketing consultancy based in Silicon Valley, delivered an insightful and interactive session on exponential branding. Put simply, with the ever progressing innovation in newer technologies and machine learning, businesses would need to think beyond profits and about the people and the planet – in order to leverage exponential branding to reach new heights. Laina cited famous examples as Uber and Airbnb – the two disruptive companies which have adopted empathetic missions to their businesses and are socially conscious businesses, similar to the Brand for Good approach which is a must for businesses today to especially appeal to the young millennials or YWNs, which form an integral segment of their consumer base.
In attempting to be the ‘brand for good’, Laina also advised businesses to remain authentic, walk the talk and not simply put up a CSR show and build trust among their customers as well as non-customers.