COVID-19 outbreak is putting the world in the middle of a global crisis – perhaps, the worst in the past two decades. For humankind, the pandemic is a war against humanity. While for businesses, the crisis is a shifting factor to the market as an impact of changes in technological, socio-cultural, political-legal, and economic aspects that it brought. As a result, it drives the changing of customer behavior and competitor movement. During this desperate time, business leaders must demonstrate their professionalism and entrepreneurial spirit to tackle the dangers, as well as to capture the opportunities that the circumstances possess.