Typical City Transportation Jabodetabek customers tend to choose brands that can provide the fastest service and are easiest to get (35%), followed by brands that are most famous and widely used (31%).
Customers usually use City Transportation Jabodetabek 3-4 times a week, and on average, can use up to 3-4 city transportation brands.
The City Transportation Jabodetabek industry possess a Bowtie-shaped customer path, which implies that typically, brands within the industry should maintain their Attraction ad Affinity Conversion to retain and increase customer usage frequency.
Given the industry's narrow BAR Range and high BAR Median, brands within this industry should focus more towards their services.
City Transportation Jabodetabek has a Brand Advocacy Ratio of 0.44, which assess how many people who are aware of a certain brand also recommend the brand.
The industry obtains a Purchase Action Ratio of 0.38, which assess how many people who are aware of certain brand also purchase and/or use the brand.
The WOW Brand 2023 winners are chosen based on the highest Brand Advocacy Ratio. In the City Transportation Jabodetabek Category, Commuterline (KRL) holds first place, followed by TransJakarta in second place and MRT in third place.