Marketing Advisory

Strategic Advisory.

Strategic consulting with counterparts, where we combine our knowledge and expertise with the practical skills of our partners. Strategic advisory is essential for clients facing high business complexity and challenges, aiming to achieve predetermined corporate strategic targets.

  • What we do:

    • Synchronized Strategic Insights Sharing: Ensuring consistent understanding between stakeholders and the advisory team regarding the current business context and developments. This initiative represents our commitment to a long-term collaborative process.
    • Robust Secondary Data Analysis: Conducting in-depth analysis of available data to gain broad and valuable insights for strategic decision-making. Our methodology prioritizes data-driven strategies to support informed and effective decision-making processes.
    • Co-creation of Business Solutions: Collaboratively designing solutions by combining collective expertise between MarkPlus and counterparts to address business challenges effectively. This approach is based not only on expertise and experience but also on in-depth internal and external analysis to ensure the validity of the solutions.

  • Our Work:

    • We partnered with a leading lubricant company in Indonesia to help them shape and refine their strategic decisions. This collaboration aimed to align their marketing strategy with corporate objectives, ensuring a coherent approach across all activities.
    • We collaborated with the largest building materials manufacturer in Indonesia on a project focusing on unraveling the complex business landscape of the building materials market. We identified critical factors influencing market share fluctuations and developed precise branding strategies aligned with market dynamics, tailored to the unique characteristics of the local market, and ensured effective implementation based on specific regional needs.
Related Services.
Bisnis Anda Stuck? Coba Cek Hal Ini

Is Your Business Stuck? Here’s How to Move Forward

Is your company or business growth stagnant? Check out how MarkPlus, Inc. helps drive growth for clients across various industries.

Ingin Bersaing di Pasar Snack? Simak 3 Customer Insight Terbaru!

Want to Compete in the Snack Market? Discover 3 Key Customer Insights

Learn about the key factors such as price, taste, and accessibility that fully influence consumers' buying behavior for snack products.

Perkembangan Terkini Pasar Motor Listrik Indonesia

The Rapid Growth of Indonesia’s Electric Motorcycle Market

The electric motorcycle market in Indonesia has experienced remarkable growth in recent years, fueled by increasing environmental awareness, government support through incentive policies, and advancements in efficient battery technology. Rising fossil fuel prices and traffic congestion in major cities have further positioned electric motorcycles as an attractive alternative for consumers.

Perilaku Pelanggan Dalam Membeli Kendaran Niaga

Understanding Customer Behavior in Purchasing Commercial Vehicles

Understanding customer behavior in the commercial vehicle market, particularly regarding segmentation, key influencers, and channel preferences, is essential for brands.

Consumer Journey Study

Consumer Journey Study

Conducting consumer journey studies to help brands clearly identify barriers that hinder the consumer buying process.

Segmentation Study

Segmentation Study

Formulating hypotheses about customer characteristics, followed by market segmentation into distinct categories.

Usage & Attitude Study

Usage & Attitude Study

Analyzing purchasing patterns and uncovering drivers of purchase or usage that may not be immediately apparent to customers.

More Research Services.

We not only display detailed data with high accuracy, but also look at it from a helicopter view to find blind spots and interesting insights behind existing data sets. With a variety of research methodologies to choose from, we are also committed to providing the best alternative research methods to suit client needs

Measuring the performance of advertisements that have been launched by considering performance targets and return expectations, digitally and conventionally

With the blind taste test method, we provide objective product evaluation, ensuring quality and suitability to consumer preferences.

Evaluate brand strength through mapping brand position in consumers' minds, brand funnel, to brand health from the customer's perspective

With car clinic, we provide immersive product testing, enabling accurate simulation of the consumer consideration process.

Increase understanding of consumer behavior and preferences across segments, starting from the first touchpoint to the end of the customer journey

Assessing service performance from the customer's perspective through mystery shopping, index measurement, and loyalty level testing.

Determining business feasibility by measuring changes in customers, level of competition, market size and market growth.

Finding the right combination of product value and selling price by monitoring prices, measuring sensitivity, and testing product concepts

Monitoring the performance of the distribution system to the sales force, using observation methods and interviews with related parties to get a 360 degree view

Monitoring public perceptions and satisfaction with various public facilities and services, to increase public trust from time to time

Evaluate the company's reputation from an external & internal perspective to determine interest in joining from the job market to the loyalty of existing employees

To create a great customer experience, we conduct UI/UX testing and provide recommendations based on data and best practices.

 

Ready to level up with MarkPlus, Inc

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