Next-Gen Beauties Strategies for Changing Industry.
Indonesia’s beauty industry is undergoing a transformation as skincare becomes a daily essential, local brands dominate with influencer-driven strategies, and younger consumers redefine beauty around authenticity and healthy skin.
Indonesia’s beauty industry is undergoing a transformation as skincare becomes a daily essential, local brands dominate with influencer-driven strategies, and younger consumers redefine beauty around authenticity and healthy skin.
The competitive landscape is reshaped by digital-born brands, clinic-backed offerings, and fast-moving consumer goods, each vying for relevance and loyalty. Here are three highlights from the report:
1. Tap into Gen Z’s values by prioritizing authenticity, nano-influencers, and inclusive brand storytelling.
2. Create hero products and trial kits to drive entry-level engagement and long-term loyalty.
3. Align product safety, personalization, and social impact to meet evolving customer expectations.
Shape your next-gen beauty strategy with insights that matter. Download the full report now.
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