Blind Taste Test

Blind Taste Test.

Blind taste test is a new approach to research designed specifically for objective product evaluation, where respondents are asked to assess attributes such as appearance, taste, aroma, and more without knowing the brand being tested. With extensive experience and advanced facilities, we are the ideal partner for pre-launch product testing in Indonesia.

  • What we do:

    • Hypothesis Building: Before testing, we develop hypotheses regarding factors that may influence buyer preferences, focusing the testing flow and questions on the most critical factors.
    • Conducting Blind Taste Test: Blind taste tests are conducted in a supportive ecosystem with adequate equipment, addressing potential biases. The process is meticulously recorded to ensure no detail is overlooked.
    • Exploring Improvement Alternatives: Based on blind taste test results, we provide improvement recommendations that not only meet customer expectations but are also feasible and cost-effective for the company’s business goals.

  • Our Work:

    • We provided valuable insights to a multinational snack producer to adjust their product characteristics to align with the unique preferences of Indonesian consumers, as identified through blind taste testing.
    • We assisted a perfume manufacturer preparing to launch a retail fragrance product by comparing their product against various existing competitor brands, delivering key insights crucial to ensuring their go-to-market success.
    • We collaborated with a local snack producer aiming to expand nationwide, ensuring their product’s taste, color, and texture align with the preferences of customers from diverse backgrounds.

More Research Services.

We not only display detailed data with high accuracy, but also look at it from a helicopter view to find blind spots and interesting insights behind existing data sets. With a variety of research methodologies to choose from, we are also committed to providing the best alternative research methods to suit client needs

Measuring the performance of advertisements that have been launched by considering performance targets and return expectations, digitally and conventionally

With the blind taste test method, we provide objective product evaluation, ensuring quality and suitability to consumer preferences.

Evaluate brand strength through mapping brand position in consumers' minds, brand funnel, to brand health from the customer's perspective

With car clinic, we provide immersive product testing, enabling accurate simulation of the consumer consideration process.

Increase understanding of consumer behavior and preferences across segments, starting from the first touchpoint to the end of the customer journey

Assessing service performance from the customer's perspective through mystery shopping, index measurement, and loyalty level testing.

Determining business feasibility by measuring changes in customers, level of competition, market size and market growth.

Finding the right combination of product value and selling price by monitoring prices, measuring sensitivity, and testing product concepts

Monitoring the performance of the distribution system to the sales force, using observation methods and interviews with related parties to get a 360 degree view

Monitoring public perceptions and satisfaction with various public facilities and services, to increase public trust from time to time

Evaluate the company's reputation from an external & internal perspective to determine interest in joining from the job market to the loyalty of existing employees

To create a great customer experience, we conduct UI/UX testing and provide recommendations based on data and best practices.

 

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