Car Clinic

Car Clinic.

Unlike standard product concept testing, car clinics allow respondents to immerse themselves in the product within a standardized testing environment designed to minimize bias. By simulating real-life conditions, car clinics provide an accurate representation of the customer’s decision-making and product selection process.

  • What we do:

    • Setting up Facility & Scenario: Before executing a car clinic, we meticulously design the testing flow and prepare all personal and logistical needs to create an immersive setting that closely resembles expected conditions.
    • Analyzing Stages and Interactions: Employing the right methodology is key to a successful car clinic. With extensive experience and an innovative work culture, we execute the tests in a structured manner to ensure alignment between the testing environment and the customer journey in real-life scenarios.
    • Optimizing Potentials: Based on qualitative and quantitative findings, we optimize our clients’ success probabilities by recommending improvements in product design, communication strategies, and preferred sales channels, all tailored to the client’s business framework.

  • Our Work:

    • We collaborated with one of Indonesia’s largest automotive brands to conduct a car clinic for their upcoming model. Through innovative yet standardized methods, we provided valuable recommendations that significantly contributed to the product’s successful launch.
    • We supported a three-wheeler motorcycle manufacturer in evaluating and comparing their product against competitors in a simulated dealership environment, yielding insights that significantly boosted customer purchase intent.
    • To simulate the product selection and purchase process in a minimarket, we assisted a client in setting up a testing room with shopping shelves and conducted tests that informed the creation of a consumer-driven channel strategy.

More Research Services.

We not only display detailed data with high accuracy, but also look at it from a helicopter view to find blind spots and interesting insights behind existing data sets. With a variety of research methodologies to choose from, we are also committed to providing the best alternative research methods to suit client needs

Measuring the performance of advertisements that have been launched by considering performance targets and return expectations, digitally and conventionally

With the blind taste test method, we provide objective product evaluation, ensuring quality and suitability to consumer preferences.

Evaluate brand strength through mapping brand position in consumers' minds, brand funnel, to brand health from the customer's perspective

With car clinic, we provide immersive product testing, enabling accurate simulation of the consumer consideration process.

Increase understanding of consumer behavior and preferences across segments, starting from the first touchpoint to the end of the customer journey

Assessing service performance from the customer's perspective through mystery shopping, index measurement, and loyalty level testing.

Determining business feasibility by measuring changes in customers, level of competition, market size and market growth.

Finding the right combination of product value and selling price by monitoring prices, measuring sensitivity, and testing product concepts

Monitoring the performance of the distribution system to the sales force, using observation methods and interviews with related parties to get a 360 degree view

Monitoring public perceptions and satisfaction with various public facilities and services, to increase public trust from time to time

Evaluate the company's reputation from an external & internal perspective to determine interest in joining from the job market to the loyalty of existing employees

To create a great customer experience, we conduct UI/UX testing and provide recommendations based on data and best practices.

 

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