Reasons Why Digital Marketing Activities Fail

In the modern marketing world, digital channels have become the main battleground for brands. Marketers, driven by the digital revolution, are eagerly implementing various strategies. However, not all brands emerge as winners. Some brands allocate large resources to digital marketing, but the efforts do not produce commensurate results. This raises a crucial question: why do digital marketing efforts often end in losses?

There are a number of common challenges that are suspected of causing digital marketing failures, some of which can be interesting case studies for further discussion.

Weak Calculation of Return on Advertising Spending (ROAS)

The majority of digital marketing failure cases (around 67%) stem from the lack of strong calculations in Return on Advertising Spending (ROAS) or Return on Investment (ROI). This indicates a lack of understanding of the financial impact of digital marketing efforts.

Reactivity versus Proactivity

In conducting digital marketing, marketers tend to take a more reactive approach than proactive, which contributes to 39% of failures. Many marketers do not focus on solving potential problems, but instead wait for challenges to arise and then act. This tends to hinder the effectiveness of marketing activities.

Limited Understanding of Platform Rules

Around 16% of marketing failures are due to a lack of understanding of the rules on various social media platforms. Each platform has unique rules, so content that does not comply with these various rules will be the cause of failure.

Inability to Adjust Cost and Advertising Forms

Another important factor that contributes to 10% of failures is the inability to adjust the budget and the desired advertising form. Flexibility in adjusting strategies based on performance and changing market dynamics is essential to ensure success in the market.

Delays in Monitoring Marketing Campaign Performance

Finally, 6% of failures arise from delays in monitoring the performance of digital marketing campaigns. In a rapidly evolving digital landscape, real-time monitoring is essential to be able to make timely adjustments.

In conclusion, approaching digital marketing with a strategic mindset is essential. Success is influenced by the use of accurate data and the application of artificial intelligence (AI) to process and interpret that data. By overcoming these challenges, marketers can navigate the complexities of digital marketing quickly and turn potential failures into success stories.