Chinese Brands Surge: What Can Indonesia's Automotive Industry Learn?.
Competition in Indonesia’s automotive industry is becoming increasingly intense. Chinese brands are driving the growth of EVs in the market, while Japanese brands continue to play a central role in service. It is time to look at the key strategies to win the hearts of Indonesian consumers.
Indonesia’s automotive landscape is shifting as Chinese brands surge, driving EV adoption with advanced technology and competitive pricing, while Japanese brands maintain dominance through affordability and strong aftersales. Service quality, ease of purchase, and brand trust are now decisive factors in winning customers. There are three things as the highlight:
1. Capitalize on EV momentum by offering tech-forward, value-for-money models.
2. Close service and process gaps to match or surpass Japanese standards.
3. Build loyalty ecosystems that go beyond transactions with personalized rewards and data-driven engagement.
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