Driving Tomorrow: Navigating The Future of the 4W Industry.
Indonesia’s 4-wheels industry is in an exciting momentum. New car sales are stagnating, while purchases of used cars and EVs are rising. Three key topics emerge: affordability, innovation, and customer loyalty.
Indonesia’s automotive industry is at a turning point. New car sales stagnate under rising prices, high taxes, and tightening credit, pushing consumers toward used cars. Yet, electric vehicles are gaining strong momentum, fueled by government incentives and growing brand competition, particularly from China.
Here are three key insights from the report:
1. Address affordability gaps by offering financing solutions, certified pre-owned programs, and value-driven product lines to counter weakening purchasing power.
2. Capture EV growth by improving charging infrastructure, emphasizing advanced technology, and strengthening omnichannel experiences to bridge the adoption ‘chasm.’
3. Build competitive advantage through balanced product strategies while reinforcing availability, trust, and customer loyalty.
Drive into the future with strategies that balance affordability, innovation, and customer-centric growth. Download the full report now.
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