Meningkatkan Literasi dan Inklusi berbasis Digital (IRT Ramadhan).
Sharia banking in Indonesia is growing rapidly, supported by digitalization that creates opportunities to reach Gen Z. This presents the right moment for Sharia banks to enhance understanding and build customer trust to stay relevant to evolving needs.
Indonesia’s Sharia banking industry is growing faster than conventional banks but still faces low literacy and inclusion, especially among Gen Z. Rising digital adoption offers an opportunity to expand reach, improve customer understanding, and strengthen trust.
Here are three key points:
1. Simplify and promote Sharia banking products through engaging, low-budget, high-impact campaigns.
2. Leverage digital platforms and super apps to integrate products, education, and lifestyle-relevant features.
3. Build loyalty through influencer-led communities, personalized customer journeys, and transparent after-sales service.
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